BarbieCore has taken over the world! Here are some of our favorite happenings from events to snacks to indulge in before Barbie hits theaters July 21st
Shenae Craig - Editor•
It’s officially a Barbie summer!
As we all (yes, we ALL) get our pink outfits together for Greta Gerwig’s Barbie Movie to hit theaters this July, we couldn’t help but notice that everything has gotten a bit pink lately.
Between the Barbie Malibu Dreamhouse in L.A. and movie theaters cranking out their special edition Barbie merch, it’s been impossible to ignore all the creative Barbie collaborations and marketing!
And why would you want to miss out on the Barbie era anyway?! It’s pink, it’s fun, and it’s nostalgic!
#BarbieCore is officially the trend of the season. You can get your hands on Barbie makeup, Barbie hair accessories, Barbie food, and even Barbie’s neon rollerblades!
Before the Margot Robbie-led film hits theaters and completely turns the world upside down, here are some of our favorite things happening right now to turn NYC into Barbieland.
1. Magic Hour Rooftop’s Pink Bunny Beach
Atop the Moxy Hotel Times Square, you can find a great spot to pose for your latest #BarbieCore Instagram post! Magic Hour Rooftop, one of NYC’s best rooftops, is a pink-lovers paradise year-round, but they’re taking it up a few notches this summer during Barbie Madness. Guests can immerse themselves in a beach paradise with a pop-up decked out with pink lifeguard chairs, pink sand, and beach balls galore – all reminiscent of Malibu’s sunny shores. The larger-than-life human-sized doll box is an eye-catching feature, providing the perfect spot to unwind under pink palms and capture unforgettable moments.
The menu includes the Rich Kid$ RoséRita with Don Julio Rosado, Beach Rose, peach, gold luster, and pink popcorn!
For other pink picturesque places around the city, check out our list!
2. The Haus’ DreamHaus Party
Barbie’s Dreamhouse might be in Malibu, but her DreamHaus is in the heart of Brooklyn! This Friday, The Haus is having its very own all-pink-everything party for you and your friends to run to and turn up after you catch the Barbie Movie. The festivities kick off with a happy hour equipped with pink drink specials from 6-8 PM, but the party continues until 2! The Haus will convert into a pink paradise with cleverly themed drinks, decor, and photo ops for you and your fellow Barbies – Ken’s are invited too!
Where: 1285 Nostrand Ave., Brooklyn, NY 11226
When: Friday, July 21st
3. Barbie x Cold Stone Creamery
This is what Barbie ice cream dreams are made of! Cold Stone Creamery recently announced their new pink treats inspired by the Barbie movie. Head to your local Cold Stone for the All That Glitters is Pink Creation (pink cotton candy ice cream with graham cracker pie crust, dance party sprinkles & whipped topping) and the Best Cake Ever! (layers of moist yellow cake and pink cotton candy ice cream with dance party sprinkles wrapped in fluffy white frosting).
4. Alamo Drafthouse’s Barbie Lunchbox & Thermos
Barbie is all about her accessories, so Alamo pays homage and goes all out with an exclusive line of must-have products that any Barbie fan would love – the BARBIE X Alamo Drafthouse Collection. First up is the Limited Edition Lunchbox & Thermos Set with a custom Barbie design. It’s perfect for a picnic on the beach with Ken and will look great on your mantle. Once it hits theaters, you can expect this dine-in theater to have Barbie-themed drinks and bites.
Alamo has numerous screening events, including the BARBIE Party Blowout: Early Access Screening, BARBIECORE Dress-Up Screening, and a slumber party! Depending on what showing you attend, you may even score some Barbie tees, sunglasses, pins and more!
5. FAO Schwarz’s Barbie Experience
FAO Schwarz is no secret to toy lovers of New York. The iconic toy and novelty store is no newbie to the Barbie world. One of their most popular attractions is their Barbie Experience, where they welcome you to a personalized process of creating your very own Barbie! You take your pick out of 8 the Barbie models they have, three outfits, one shoe accessory pack with five shoe options, and one travel accessory pack. Your Barbie is dressed by an in-store stylist and placed in an FAO x Barbie armoire in classic Barbie Pink!
6. Pinkberry
Everyone’s favorite frozen yogurt spot has entered the chat with their take on a Barbie-inspired treat. It’s only fitting that PINKberry would join in on the fun, and they came correct with their Barbie Land Berry Pink special. It’s a blend of Strawberry and Dragon Fruit flavored frozen yogurt topped with Dream Sprinkles!
7. Pink Bagels at Liberty Bagels
Pink bagels to celebrate the Barbie Movie? Enough said!
8. Come on Barbie Let’s Go Party at The Springs
Live your life-size Barbie and Ken fantasy at The Springs! The Springs will celebrate Barbie’s Hollywood debut by painting the town pink with a blowout Barbie Bash. Have your Malibu Moment on their gorgeous patio, decked out in Barbiecore aesthetic. There will be a delicious Pink Party Punch along with drink specials. Dancing is encouraged, and pink attire is sweetly recommended. Kens are welcome too!
Where: 224 Franklin Ave, Greenpoint
When: Friday, July 21, from 6 PM ’til late
9. Disco Barbie Week @ Recreation
Recreation at Moxy NYC Downtown is getting groovy with disco Barbie-inspired experiences to ring in the upcoming movie release. Throughout the week, there will be karaoke parties hosted in the space’s half-basketball court, with Barbie Box photo ops and themed filters in the photo booth. Additionally, there will be “She’s Everything, He’s Just Ken” drink specials featuring a limited-time Barbie-themed pink glitter co*cktail and $2 off draft beers. Food specials will include a disco ball sundae, served up in a full-size sparkly orb — perfect for group sharing.
When: July 16-23rd
10. Barbie x IMPALA Skates
Stand out in these Barbie Bright Yellow rollerblades from IMPALA. These skates are straight from a scene in the movie and give straight from our childhood vibes. These are perfect for skating around one of NYC’s numerous city parks or pack them up and head to your favorite rollerskating rink and make a scene!
11. Bottomless Barbie Brunch at The Flying co*ck
The Flying co*ck is hosting the ultimate Barbie Brunch to celebrate the movie with a party-filled weekend! On Saturday and Sunday, the pub will have a DJ spinning music from the Barbie movie soundtrack, along with pink-themed decor, drinks, food, and giveaways. A life-sized Barbie box cutout will be available for photo ops, along with Barbie Beach Balls and pink overdrive to get into the spirit of the weekend release. In addition, The Flying co*ck will be offering giveaways for the best dressed, such as AMC gift cards to see the movie, pink shots, and more. 21+
Where: 497 3rd Ave, Manhattan
When: July 22 and 23rd from 11-4 PM
12. Malibu Barbie Peach Party
Peachy Keen is having an all-senses-activated party at Peachy Keen! Bring your crew and serve the best Barbie looks because we’re ready to dance the night away. There’ll be manicures, face painting, flash tattoos, playful props & photo-ops like a Big Barbie Frame Cut-Out, Blowup Barbie Pool Floats, and more!
13. Girls Night Out – Barbie After Party
Have you ever wanted to go to a girls-only party? This weekend you can! GalzNightOut is having a one-of-a-kind party to celebrate the Barbie Movie this Saturday. You can expect a safe space, great vibes, and complimentary cozy slippers for that time of the night when your feet start to hurt from dancing in heels! There will be bubble machines set up, pink glow sticks, beach balls for the crowd, and much more!
Where: HK Hall 605 West 48th Street
When: July 22nd, 10PM-4AM
14. Homesick’s Barbie™ Dreamhouse™ Candle
Have you ever wondered what Barbie’s Dreamhouse smells like? Thanks to Homesick, you won’t have to wonder any further!
The candle has notes of Sweet Peony, Rose Bush, and Sweet Jasmine. You can grab yours on their website or at Bloomingdales.
Not into the Barbie movement? Here Are 63 Phenomenal Things To Do In New York City This July
